When Off-the-Shelf Software Falls Short
Custom App Development for Durham Businesses That Need More
Sometimes a website isn’t enough. When your business needs a custom web app, mobile app, CRM, or internal tool that doesn’t exist yet, we build it. From Argo Swim Video to internal ERPs, we turn ‘I wish there was an app for this’ into ‘there is and we built it.’
You Need a Tool That Doesn't Exist Yet. Or One That Actually Works.
You’ve searched for the right software. You’ve tried free trials, hacked together spreadsheet workflows, and duct-taped three different tools into something that almost works. But your business isn’t generic, and generic tools keep letting you down.
Off-the-Shelf Software Doesn't Fit
You're paying for features you don't need and missing the ones you do. Every workaround adds time. Every limitation costs you money. Your business deserves a tool built for the way you actually operate.
Your Team Is Drowning in Manual Processes
Data entry, copy-pasting between systems, emailing spreadsheets back and forth. If your team spends more time managing tools than doing actual work, the tools are the problem.
Your Last Developer Left You With a Mess
Undocumented code, broken features, and a developer who's moved on to their next project. You're stuck with something half-finished that nobody knows how to fix.
From Swim Video Apps to Enterprise Tools. We Build What You Need.
We built Argo Swim Video from concept to launch. We’ve developed custom CRMs, internal dashboards, and workflow tools for businesses that outgrew their off-the-shelf options. Whether you need a web app your team uses daily or a mobile app your customers download, we approach every build with 28 years of development experience and a genuine obsession with getting the details right.
28+
Years of Experience
100%
Founder-Led
0
Agency Runaround
From Idea to App in Three Phases
01
Discovery and Scoping
We start with a deep-dive conversation about what your app needs to do, who will use it, and what success looks like. This isn't a 15-minute chat. App development requires thorough planning. You'll walk away with a clear scope document, timeline, and proposal.
02
Design, Develop, and Iterate
We build in sprints so you see real progress at every stage. You test working features, give feedback, and we adjust before moving to the next phase. No waiting six months to find out we built the wrong thing.
03
Launch and Support
Your app launches with documentation, training for your team, and a 60-day warranty covering bugs and issues. We stick around to make sure everything works in the real world, not just in testing.
What You Get
Custom Software Built for the Way Your Business Actually Works
Web Application Development
Browser-based tools your team can access from anywhere. Dashboards, portals, booking systems, internal workflows, and customer-facing platforms built to your exact specifications.
Mobile App Development
Native and cross-platform mobile apps for iOS and Android. Whether your customers need to book appointments, track orders, or interact with your service on the go, we build the app that makes it happen.
Custom CRM and ERP Systems
Off-the-shelf CRMs force you to work their way. A custom CRM works the way your sales team actually operates. Same goes for inventory, project management, and operations tools.
API Integrations
Your app doesn't exist in a vacuum. We integrate with payment processors, email platforms, accounting software, third-party APIs, and your existing tech stack so everything talks to each other.
User Experience Design
The best app in the world is useless if nobody can figure out how to use it. We design interfaces that are intuitive for your users and require minimal training.
Documentation and Training
Every app we deliver comes with documentation for your team and training sessions so you're never guessing how something works. We build it, we explain it, we make sure you own it.
60-Day Post-Launch Warranty
Bugs, glitches, unexpected behavior. If something we built doesn't work the way it should, we fix it for 60 days after launch. No additional invoices. No 'that'll be extra.'
Projects Start At
$9,997
App development is our most technical offering and the scope varies significantly from project to project. A simple internal tool is a different build than a full mobile app with user accounts and payment processing. After our scoping session, you’ll receive a detailed proposal with clear milestones, timelines, and pricing. No ambiguity. No scope creep surprises. Need additional work beyond your project scope? Our standard rate is $150/hr, or grab a 10-hour block for $1,000. Active plan members save up to 20%.
Every Month Spent on Manual Workarounds Is a Month of Lost Productivity
Your team is spending hours every week on tasks that the right tool could handle in minutes. Those hours add up. That frustration compounds. And your competitors who invested in the right systems are moving faster, serving more customers, and scaling while you’re still copy-pasting between spreadsheets.
Imagine Your Business Running on Software Built Specifically for You
Your Team Works Faster
The manual process that took 45 minutes now takes 3 clicks. Your team stops fighting their tools and starts using them. Morale goes up. Output goes up. Everyone wonders why you didn’t do this sooner.
Your Customers Get a Better Experience
Booking, ordering, tracking, communicating. Whatever your customers need to do, there’s now an app that makes it effortless. And it has your brand on it, not someone else’s.
You Own the Tool
No monthly SaaS fees climbing every year. No feature removals you can’t control. No vendor lock-in. You own the code, the data, and the roadmap. It’s yours.
Common Questions
The Questions That Come Up Before Every Build
How much does custom app development cost?
App projects start at $9,997. It’s our most technical offering and the scope varies a lot, so pricing follows a detailed discovery process where we map exactly what you need before you commit to anything. You’ll know the full number before we write a line of code.
How long does app development take?
Timeline depends entirely on scope. A focused internal tool might take six to eight weeks, while a bigger build runs several months. After discovery we break the project into phases with real dates, so you always know what’s coming and when.
Do you build mobile apps, web apps, or both?
We primarily build web applications, which run in the browser and work on any device, including phones and tablets. For most businesses that’s faster to build, easier to maintain, and skips the app store headaches. If your idea genuinely needs a native app, we’ll tell you that honestly.
Will I own the code?
Yes, one hundred percent. When the project is done, the code is yours. No licensing fees, no hostage situations, and any developer can pick it up in the future. We think that’s the only fair way to do this.
Can you integrate with our existing tools?
That’s usually the whole reason to build custom. We design integrations with the tools you already use, whether that’s your CRM, your calendar, your payment system, or that one spreadsheet your whole business secretly runs on.
What if I need changes after launch?
Software is never really finished, and we plan for that. After launch we can handle changes and new features at our standard rate of $150/hr, or a 10-hour block for $1,000. Many app clients keep us on for ongoing improvements.
Do you build CRMs and internal tools?
Yes. Internal tools, CRMs, ERPs, dashboards, client portals, and booking systems are our bread and butter. If your team is drowning in manual workarounds and spreadsheets, that’s exactly the problem custom software fixes.
What's the difference between this and your web design service?
Web design is about your public-facing website, which tells your story and brings in customers. App development is about building software that does work, whether that’s for your team or your clients. Plenty of clients need both, and they play very nicely together.
Ready When You Are
Let's Build the Tool Your Business Has Been Missing
Whether it’s a web app, a mobile app, or a custom internal system, every project starts with a conversation. Tell us what you’re trying to solve and we’ll tell you how we’d build it. No jargon. No pressure. Just a clear path from idea to launch.
★★★★★
“Jeremy Simpson provided great communication throughout the entire process. He is honest, friendly, and fair. We are very pleased with our website.”
Carlos Bedford
Durham, NC