Show Up on Google Today. Not Six Months From Now.
Google Ads Management for Durham Businesses That Want Results Now
SEO is a long game. Sometimes you need customers this week, not this quarter. Google Ads puts your business at the very top of search results the day your campaign launches. When someone in Durham searches for what you offer, your ad is the first thing they see. We manage every click, every dollar, and every conversion so you get the most out of your ad spend.
You're Spending Money on Ads but You're Not Sure It's Working.
Maybe you’ve tried Google Ads before. You set up a campaign, watched your budget drain, and couldn’t tell whether it actually brought in any business. Or maybe you’ve been relying on SEO alone and you’re tired of waiting for results. Either way, you know there’s money on the table. You just don’t know how to grab it without lighting your budget on fire.
You Tried Google Ads and Got Burned
You boosted a campaign, spent $500, and got a bunch of clicks from people who weren't even in your service area. No calls. No leads. Just a credit card charge and a bad taste in your mouth. That's not Google Ads failing. That's Google Ads without a strategy.
SEO Is Working but It's Not Enough
You're climbing the organic rankings but it's been months and you need leads now. SEO builds the foundation. PPC fills the pipeline while you're building. They're not competitors. They're partners.
You Don't Know What You're Paying For
Click-through rates, quality scores, conversion tracking, bid strategies. The terminology alone makes your eyes glaze over. You just want to know: am I getting customers from this? And is it worth what I'm spending?
We Manage Your Ads So Every Dollar Works Harder Than the Last
We’ve been helping businesses get found online since 1997. Google Ads is one of the fastest ways to put your business in front of customers who are actively searching for what you offer. We handle the strategy, the setup, the optimization, and the reporting. You get transparent results showing exactly how many leads your ad spend generated. No vanity metrics. No mystery charges. Just clear data and more customers calling.
28+
Years of Experience
100%
Founder-Led
0
Agency Runaround
From First Click to First Customer
01
Strategy and Setup
We research your market, your competitors, and the keywords your customers actually search. Then we build your campaigns from scratch with targeting, ad copy, and bid strategies designed for your specific business. No templates. No guesswork. A strategy built for Durham and the Triangle.
02
Launch and Optimize
Your campaigns go live and the data starts flowing immediately. We monitor performance daily, adjust bids, refine targeting, test ad variations, and eliminate wasted spend. The first 30 days are about learning. Every day after that is about improving.
03
Report and Scale
Monthly reporting shows exactly what your ad spend produced. Clicks, calls, form submissions, and cost per lead. You see the numbers. We explain what they mean. Together we decide whether to scale up, shift focus, or double down on what's working.
What You Get
Fully Managed Google Ads That Actually Generate Leads
Campaign Strategy and Build
Keyword research, competitor analysis, audience targeting, and campaign architecture designed for your business. We don't use templates. Every campaign is built from scratch based on your market and your goals.
Ad Copy That Converts
Compelling ad headlines and descriptions written for your ideal customer. We test multiple variations and let the data decide which ones win. Your ads sound like your business, not like a generic template.
Daily Campaign Monitoring
We don't set it and forget it. Your campaigns are monitored daily for performance, spend, and opportunities. Bid adjustments, negative keywords, and targeting refinements happen continuously.
Conversion Tracking Setup
We configure tracking for phone calls, form submissions, and any other action that matters to your business. You'll know exactly which ads and keywords generated your leads. No guessing.
Landing Page Recommendations
Great ads need great landing pages. We'll audit your current pages and recommend changes that improve conversion rates. If you need a dedicated landing page built, we can handle that as a separate project.
Transparent Monthly Reporting
Monthly reports showing clicks, impressions, conversions, cost per lead, and return on ad spend. Plain language. No jargon. You'll know exactly what your money bought and whether it was worth it.
Geographic Targeting
Your ads show to people in Durham, the Triangle, and whatever service area makes sense for your business. No wasting budget on clicks from people three states away who will never become customers.
Negative Keyword Management
We actively filter out irrelevant searches so your budget goes to real prospects. 'Free,' 'DIY,' 'jobs,' and other non-buyer keywords get blocked before they cost you a dime.
6-month partnership minimum. PPC campaigns need 60-90 days to fully optimize. We won’t take your money if you’re going to quit before the campaigns hit their stride. All plan members also save 10-20% on hourly project work ($135-$120/hr vs $150 standard). 10-hour blocks available at $1,000.
Management Fee
20% of Ad Spend
Our management fee is 20% of your monthly ad spend with a $497 minimum management fee and a $500 minimum monthly ad spend. At $50,000 or more in monthly ad spend, the management fee caps and does not increase further. Your ad spend goes directly to Google. Our management fee covers strategy, setup, daily monitoring, optimization, and monthly reporting. After your discovery call, we’ll recommend a starting budget based on your market, your goals, and what your competitors are spending. No hidden fees. No markups on your ad spend. Just transparent management.
Every Day Without Ads Is a Day Your Competitors Are Buying Your Customers
Right now, your competitors are running Google Ads for the exact keywords your customers search. When someone in Durham types ‘plumber near me’ or ‘best accountant Durham NC,’ they see your competitor’s ad first. Those aren’t random clicks. Those are people with their credit cards out, ready to hire someone today. If your business isn’t showing up, those customers go to whoever is. And once they hire someone else, they’re not coming back to look for you.
Imagine Your Phone Ringing With Customers Who Were Searching for Exactly What You Offer
Leads Start Coming In Immediately
Unlike SEO which takes months, PPC delivers traffic the day your campaign launches. By the end of week one, your phone is ringing with people who searched for what you offer and found you first.
Every Dollar Is Tracked and Accounted For
You know exactly what you spent, how many leads it generated, and what your cost per customer acquisition is. No mystery. No ‘we think it’s working.’ Hard numbers in a report you can actually understand.
SEO and PPC Work Together
Your PPC campaigns fill the pipeline now while your SEO builds long-term organic visibility. As your organic rankings climb, you can strategically reduce ad spend on keywords you already rank for. The two strategies compound each other.
Common Questions
Ad Questions, Straight Answers
How much should I spend on Google Ads?
Enough to compete in your market, and no more. Minimum monthly ad spend is $500, and the right number depends on your industry’s click costs and your goals. We’ll give you an honest number on the discovery call, including whether Google Ads is even the right move for you yet.
How much is the management fee?
20% of your monthly ad spend, with a $497 minimum. Your ad spend goes to Google, our fee covers strategy, build-out, keyword management, ad copy, and continuous optimization. At $50,000+ in monthly spend the fee caps and doesn’t climb further.
How quickly will I see results?
Ads start showing quickly, usually within days of launch. Meaningful optimization takes a few months as real data comes in and we cut what wastes money and scale what converts. That’s the difference between running ads and managing them.
Do I need a website to run Google Ads?
Yes, and it needs to be one that converts. Sending paid clicks to a weak website is how businesses get burned on Google Ads. If your site needs work first, we’ll tell you before you spend a dollar on clicks.
What's the difference between PPC and SEO?
PPC buys immediate visibility at the top of results, SEO earns lasting visibility below it. PPC results stop when the budget stops, SEO compounds. The strongest play is both, which is why our PPC data feeds our clients’ SEO strategies.
Why is there a 6-month commitment?
Because well-managed PPC is an optimization process, not a light switch. The early months build conversion data that makes every later month more efficient. Six months lets the account mature to where the real returns live.
Will I know how my ads are performing?
Always. You get transparent reporting that shows spend, clicks, conversions, and what they cost, in plain English. It’s your money and your data, and you’ll never wonder where either went.
Can I pause or adjust my budget?
Yes. Budgets can be adjusted as we learn what works, and we’ll recommend changes ourselves when the data says so. Seasonal pushes, slow-downs, big promotions, the account flexes with your business.
Ready When You Are
Let's Put Your Business at the Top of Google Today
SEO takes months. Google Ads take minutes. One discovery call and we’ll tell you exactly what your competitors are spending, what keywords are worth targeting, and how many leads your budget can realistically generate. The math either works or it doesn’t. We’ll show you the numbers.
★★★★★
“You run your business, let Bull City Web Design run your website to get you more business.”
James Rippe
Durham, NC