What People Say About You Online Matters More Than What You Say About Yourself

Online Reputation Management for Durham Businesses That Value Their Name

88% of consumers trust online reviews as much as personal recommendations. When someone searches your business name, what they find in the first five seconds determines whether they call you or keep scrolling. Your reputation is your most valuable asset. Let’s make sure it’s working for you.

Jeremy Simpson of Bull City Web Design in a tan blazer, hand on cheek

Your Reputation Is Being Shaped Online. With or Without You.

Every day, customers are forming opinions about your business based on what they find on Google, Yelp, Facebook, and everywhere else. If you’re not actively managing what they find, you’re letting the internet decide how your business is perceived. And the internet is not always kind.

Negative Reviews Are Scaring Away Customers

One unaddressed negative review sits at the top of your Google profile. Every potential customer sees it first. And every day it goes unanswered, it does more damage to your credibility.

You Don't Have Enough Reviews

Your competitor has 47 reviews and a 4.8 star rating. You have 6 reviews and a 4.2. Customers choose the business with more social proof. It's not personal. It's human nature. And right now, the math isn't in your favor.

You Have No Idea What's Being Said

A customer left a review on Yelp three weeks ago and you don't know about it. A BBB complaint was filed and you missed the notification. Your reputation is being shaped in places you're not watching.

We Watch Your Reputation So You Don't Have to Refresh Google at 2am

We monitor your reviews across every platform that matters using our professional monitoring tools. We know the moment a new review appears. We draft responses that reflect your brand voice. We run campaigns that generate new reviews from your happiest customers. And when a negative review hits, we have a strategy for that too. Your online reputation is too important to manage with hope and occasional Google searches.

Close-up of Jeremy Simpson typing on a laptop, wearing a Bull City Web Design shirt

28+

Years of Experience

100%

Founder-Led

0

Agency Runaround

From Unmanaged to Unshakeable

01

Reputation Audit

We audit your current online reputation across every platform. Google, Facebook, Yelp, BBB, and industry-specific sites. You'll see exactly what customers find when they search your business name. No surprises. Clear picture.

02

Monitor and Respond

We set up real-time monitoring through automated campaigns so every review triggers an alert. We draft professional responses that reflect your brand and address feedback constructively. No review goes unnoticed. No review goes unanswered.

03

Generate and Grow

We run automated review generation campaigns that encourage your satisfied customers to share their experience online. More positive reviews push your star rating up, bury older negative reviews, and build the social proof that drives new customers to call.

What You Get

Complete Control Over How Your Business Is Perceived Online

Multi-Platform Review Monitoring

Single monitors Google and Facebook. Double expands to Yelp, BBB, and industry platforms. Every new review triggers an alert so nothing slips through.

Review Response Drafting

Professional, on-brand responses drafted for every review. Positive reviews get a genuine thank you. Negative reviews get a thoughtful, constructive response that often impresses potential customers more than the criticism.

Review Generation Campaigns

Automated SMS and email automated campaigns that ask happy customers to share their experience. Timed to hit when satisfaction is highest. More reviews means more trust, higher star ratings, and better search visibility.

Sentiment Analysis and Reporting

Monthly reports tracking your review volume, star rating trends, and customer sentiment over time. See whether your reputation is improving, declining, or holding steady with real data.

Negative Review Strategy (Home Run)

A documented playbook for handling negative reviews, reputation crises, and unfair feedback. When something goes wrong, you'll have a plan instead of a panic.

Social Proof Content Creation (Home Run)

We turn your best reviews into testimonial content for your website, social media, and marketing materials. Your customers' words become your most powerful sales tool.

6-month partnership minimum. Building a strong review profile takes consistent effort over months. All plan members also save 10-20% on hourly project work ($135-$120/hr vs $150 standard). 10-hour blocks available at $1,000.

Single

$197/mo

✓Review monitoring across Google and Facebook via automated campaigns
✓Weekly review alerts
✓Monthly sentiment summary
✓3 business day response time
—Review response drafting
—Yelp, BBB, and industry platform monitoring
—Review generation campaigns
—Monthly reputation report
—Negative review strategy
—Competitor reputation tracking
—Quarterly reputation audit
—Social proof content creation

Double

$397/mo

✓Everything in Single
✓Review response drafting for all platforms
✓Monitoring across Yelp, BBB, and industry platforms
✓Review generation campaigns via SMS and email
✓Monthly reputation report with trends
✓1 business day response time
—Negative review strategy
—Competitor reputation tracking
—Quarterly reputation audit
—Social proof content creation for website

Home Run

$697/mo

✓Everything in Double
✓Negative review strategy and response
✓Reputation crisis management playbook
✓Competitor reputation tracking
✓Quarterly reputation audit
✓Social proof content creation for your website
✓Same business day response time
✓Priority turnaround on all requests

One Unanswered Negative Review Can Undo Years of Good Work

A potential customer searches your business. They see a 1-star review from six months ago with no response. They don’t know the context. They don’t know your side. All they know is that someone had a bad experience and you didn’t seem to care enough to respond. They close the tab and call your competitor. That happens every day to businesses that don’t manage their reputation.

Jeremy Simpson of Bull City Web Design in a tan blazer, arm on a chair, smiling

Imagine a Customer Searching Your Business and Being Immediately Impressed

Your Star Rating Climbs

New reviews come in consistently from your happiest customers. Your 4.2 becomes a 4.7. Potential customers see a business that people love and trust. The social proof does the selling before you even pick up the phone.

Every Review Gets a Response

Positive reviews get a genuine thank you. Negative reviews get a thoughtful reply that shows potential customers how you handle feedback. The responses often impress people more than the reviews themselves.

You Control the Narrative

Instead of hoping nobody leaves a bad review, you have a system. Monitoring catches everything. Response templates keep you consistent. Generation campaigns keep the positive reviews flowing. Your reputation is something you build, not something that happens to you.

Client photo

★★★★★

“Jeremy Simpson provided great communication throughout the entire process. He is honest, friendly, and fair. We are very pleased with our website.”

Carlos Bedford

Durham, NC

Common Questions

Reputation Questions, Five-Star Answers

How much does reputation management cost?

Plans run $197/mo (Single), $397/mo (Double), and $697/mo (Home Run), depending on how many platforms we monitor and how hands-on we get with responses and campaigns. Considering one bad unanswered review can cost you customers for years, it earns its keep fast.

Which platforms do you monitor?

Single covers Google and Facebook. Double adds Yelp, BBB, and the platforms specific to your industry, and Home Run keeps an eye on your competitors’ reputations too, so you know exactly where you stand in the market.

Can you remove negative reviews?

Honest answer: nobody can, and anyone who promises removal is lying to you. What we can do is respond strategically, flag reviews that genuinely violate platform policies, and help you earn enough five-star reviews that the rare bad one fades into background noise.

How do review generation campaigns work?

We send automated, well-timed invitations to your happy customers by text and email, making it effortless for them to share the experience they already had. Real reviews from real customers, steadily, without you having to ask anyone.

How quickly will I see more reviews?

Most businesses see new reviews within the first month once campaigns start, and momentum builds from there. The pace depends on your customer volume, but the pattern is consistent: steady asks produce steady reviews.

What happens if I get a reputation crisis?

That’s what the crisis playbook is for. At the Home Run tier you get a plan for exactly this: rapid response, strategic communication, and a path back. The worst time to figure out crisis response is during the crisis.

Why is there a 6-month commitment?

Reputation is built over months, not days. Review patterns, response history, and sentiment trends all take time to establish, and six months is what it takes to turn your reputation from something that happens to you into something you control.

Do I need this if I already have GBP management?

They overlap less than you’d think. GBP management keeps your profile active and ranking, while reputation management watches what people say about you everywhere and helps you shape it. If your reviews are already strong, start with GBP. If reviews are the weak spot, start here.

Ready When You Are

Let's Build a Reputation That Sells for You

Your online reputation is being shaped right now, whether you’re managing it or not. A discovery call is all it takes to see where you stand and start building something your customers are proud to talk about.