A Marketing Director Who Actually Picks Up the Phone
Fractional CMO for Durham Businesses That Want One Person Running the Whole Show
You don’t need a marketing department. You need a marketing partner. One person who knows your business, coordinates every channel, and makes sure your marketing dollars go where they’ll actually work. Someone who’s been doing this since before Google existed and still answers his own phone. That’s what this is.
You're Running Your Business and Your Marketing. Something's Going to Break.
You’re the owner, the operator, and somehow also the marketing department. You’re managing your own Google Ads one week, trying to figure out SEO the next, and wondering why your social media feels like shouting into the void. You know marketing matters. You just don’t have the time, the expertise, or the bandwidth to do it all well. And hiring a full-time marketing director at $120,000 a year isn’t in the budget.
Too Many Vendors, No One Driving
You've got an SEO person, a web person, maybe a social media freelancer. None of them talk to each other. Nobody's looking at the full picture. You're the only one connecting the dots, and you don't have time to connect dots.
You're Spending but You Don't Know What's Working
Between the website, the ads, the tools, and the subscriptions, you're spending thousands a month on marketing. But when someone asks 'what's your ROI?' you honestly don't know. Because nobody's tracking the whole picture.
You Can't Afford a Full-Time Marketing Director
A full-time CMO or marketing director costs $120,000 to $200,000 a year plus benefits. For a small business, that's not just expensive. It's impossible. But going without marketing leadership means your growth is always reactive, never strategic.
Twenty-Eight Years of Helping Businesses Get Found. Now Focused Entirely on Yours.
We’ve been building websites, running SEO campaigns, managing Google profiles, and growing small businesses online since 1997. We’ve seen every marketing channel come and go and come back again. We know what works for local businesses because we’ve been doing it for almost three decades, not because we read about it in a textbook. As your fractional CMO, Jeremy personally leads your marketing strategy and coordinates everything. One person who sees the whole picture, connects every channel, and makes sure every dollar works as hard as you do.
28+
Years of Experience
100%
Founder-Led
0
Agency Runaround
From Scattered Marketing to a Real Strategy
01
Complete Marketing Audit
We audit everything. Your website, your SEO, your Google Business Profile, your reviews, your advertising, your email, your social presence, and your marketing spend. You'll see the full picture for the first time. What's working. What's wasting money. What's missing entirely.
02
Build the Strategic Plan
Based on the audit, we build a quarterly marketing plan with clear priorities, budget allocations, and measurable goals. Not a 47-page document nobody reads. A focused, actionable plan you can understand and track. We decide together where to invest and what to cut.
03
Execute, Measure, Adjust
We execute the strategy across every channel. Bi-weekly calls keep us aligned. Monthly reports show what's working. Quarterly reviews reset priorities based on real data. Your marketing doesn't just run. It improves every single month.
Everything. Coordinated. By One Person.
A Marketing Director on Retainer Without the Six-Figure Salary
All Grand Slam Services Included
Local SEO Home Run. Google Business Profile Home Run. Reputation Management Home Run. All three services at their highest tier, fully managed and integrated under one strategy. This alone would cost $2,791/mo purchased separately.
Bi-Weekly Strategy Calls
Not monthly. Every two weeks you sit down with Jeremy and review performance, adjust priorities, and plan the next moves. These aren't status updates. They're working sessions where real decisions get made.
Quarterly Marketing Plan
A documented strategic plan updated every quarter with priorities, budget allocations, channel strategies, and measurable goals. You'll always know what we're doing, why we're doing it, and how we'll measure success.
Marketing Budget Oversight
We review where every marketing dollar goes and recommend reallocations based on performance. If your ad spend isn't returning leads, we move it. If a channel is outperforming, we invest more. Your budget works harder because someone's actually watching it.
Channel Coordination
SEO, PPC, email, social, content, reputation. Instead of five vendors who never talk to each other, one person coordinates everything. Your blog content supports your SEO. Your SEO keywords inform your ad strategy. Your reviews feed your social proof. Everything connects.
Vendor Management
If you work with other specialists (photographers, videographers, print designers, PR), we coordinate with them on your behalf. One point of contact managing your entire marketing ecosystem.
Marketing KPI Dashboard
A simple dashboard you can check anytime showing your key metrics across every channel. Rankings, traffic, leads, reviews, ad performance. One view of everything instead of logging into six different tools.
First Right of Refusal on Time
When you need something, you jump to the front of the line. Period. Fractional CMO clients get priority over every other request. Same business day response, always.
12-month partnership. Marketing strategy needs a full year to execute properly. Quarterly plans can’t be evaluated in two months. We’re building infrastructure that compounds, and that takes time. Fractional CMO clients also save 20% on all hourly project work ($120/hr vs $150 standard). 10-hour blocks available at $1,000.
Your Marketing Department
$5,497/mo
Includes all Grand Slam services at Home Run tier (Local SEO, GBP Management, Reputation Management, valued at $2,791/mo separately), plus Google Ads management for ad budgets up to $10,000/mo, social media posting 3–4 times a week, bi-weekly strategy calls, quarterly marketing plans, budget oversight, channel coordination, vendor management, and a KPI dashboard. Your ad spend is paid directly to Google. Website projects are additional at your 20% member discount. Limited to 3 clients at a time to ensure the attention your business deserves.
Marketing Without Leadership Is Just a List of Expenses
Right now your marketing is a collection of disconnected activities. Some work. Some don’t. Nobody knows which is which because nobody’s measuring the whole picture. Your competitors who have marketing leadership (whether in-house or outsourced) are making strategic bets while you’re making guesses. They’re investing where the data says to invest. You’re hoping the next thing you try works. Hope is not a marketing strategy. The gap between businesses that grow strategically and businesses that grow accidentally gets wider every quarter.
Imagine Knowing Exactly What Your Marketing Is Doing and Why
You Stop Managing Marketing and Start Leading Your Business
Marketing is handled. Strategy is set. Execution is running. You show up to bi-weekly calls, review the numbers, make decisions, and go back to running your business. The marketing department you couldn’t afford to hire is running without you managing it.
Every Channel Works Together
Your SEO drives traffic to your website. Your website converts visitors to leads. Your reviews build trust. Your ads fill gaps. Your email nurtures prospects. Everything is connected because one person designed it to work that way. The sum is greater than the parts.
You Know Exactly Where Every Dollar Goes
No more wondering if your marketing spend is working. Monthly reports show cost per lead, channel performance, and return on investment. When your accountant asks where the marketing budget went, you hand them a dashboard with real numbers. Not guesses.
Common Questions
The Questions Every Business Owner Asks Before Handing Over the Keys
What exactly is a fractional CMO?
A fractional CMO is an experienced marketing director who runs your marketing strategy without the full-time salary. You get the leadership, the planning, and the accountability of a CMO, at a fraction of the $120,000 to $200,000 a year the full-time version costs.
How much does it cost?
$5,497/mo on a 12-month partnership. That includes all Grand Slam services at Home Run tier, valued at $2,791/mo alone, plus Google Ads management for ad budgets up to $10,000/mo, social media posting 3–4 times a week, bi-weekly strategy calls, quarterly marketing plans, budget oversight, vendor management, and a KPI dashboard. Compare that to a director’s salary and it’s not close.
Why a 12-month commitment?
Because marketing leadership is a long game. Building a strategy, testing it, and steering by real data takes quarters, not weeks. Twelve months is what it takes to build something that outlasts the engagement.
How is this different from the Grand Slam?
The Grand Slam is us executing three services brilliantly. The Fractional CMO is us running your entire marketing operation: strategy, budget, vendors, coordination, and the executing too. Grand Slam is a great team, this is a great team plus a coach.
Why are you limited to 3 clients?
Because this level of involvement doesn’t scale, and we refuse to pretend it does. Three clients means your business gets genuine attention, real strategy work, and someone who actually knows your market. More clients would make us exactly the kind of agency we warn people about.
Will you manage our social media?
Yes. We post 3–4 times a week on the platforms that matter most for your business, and every post is planned as part of your overall marketing strategy. It isn’t daily posting for the sake of noise. It’s consistent, on-strategy content that supports everything else we’re doing.
What kind of businesses is this for?
Established Durham businesses that have outgrown random-acts-of-marketing but aren’t ready for a six-figure marketing hire. If you’re spending real money on marketing and nobody owns the results, this is for you.
What happens after the 12 months?
Most clients continue, because good marketing leadership keeps paying for itself. After the initial 12 months it’s month-to-month, and if we’ve built your internal capability to the point you don’t need us, that’s a win we’re proud of too.
Ready When You Are
Let's Find Out if a Marketing Partner Is What Your Business Needs
This isn’t for everyone. It’s for the Durham business owner who’s tired of managing marketing in the margins and ready to hand it to someone who’ll treat it like their own business. One discovery call. That’s all it takes to know if this is the right fit. And if it’s not, we’ll tell you that too. Honestly. Like we always do.
★★★★★
“Working with Jeremy at Bull City Web Design is a real pleasure. Lots of hand holding. Hard to find people these days who genuinely care about the growth of your business, but this guy clearly does.”
Kaylan Oakley
Durham, NC